QIDO activities to be carried out in Australia and Iran briefly are:
- 1. Identify, develop and position the QIDO International marketing strategy. This function will continue for all subsidiary companies that will be developed by QIDO in the future.
- 2. Develop Creative Design to define the media collateral required to implement the marketing strategy for Brisbane in Iranian market, including:
- Branding & positioning statements
- Websites
- Stationery suite and standard forms
- Brochures and catalogues
- Videos
- Television and cinema advertisements
- Power-point presentations
- Conference display material
- Portable exhibition display module
- 3. Production of the marketing and media collateral identified in Section 2
- 4. Communication Strategies:
- Developing and implementing ‘above the line’ Iranian advertising campaign
- Developing and implementing public relations strategies in line with the marketing strategy
- 5. Market Research
- Undertake studies against agreed target sectors, specific projects and related markets
- Market response studies to monitor the effectiveness of the marketing strategy
- Iranian Based Marketing & Promotion
- 6. Conducting public relations communications activity in Iran
QIDO International are planning two events in the nearest future as describes here:
- Iranian Business tour to Australia: This effort is aimed at bringing potential Iranian investors to Australia on an introductory tour. The purpose of this trip is to let prospective investors closely examine business conditions there, and freely study opportunities in various sectors of Australia's strongly growing economy. The visitors will enjoy advice of choice supplies by reputable professionals during their visit, which will point them in the right direction, and connects them to useful contacts and resources. In addition, the tour will comprehensively introduce the visitors to Brisbane, the capital of Queensland, with it's breathtaking natural beauties and economic wealth.
- Australian Investment flow to Iran: This undertaking aims to identify and introduce prospective Australian investors to join in development projects in Iran as partners. Additional activities consist of technology transfer, cultural exchanges and high level learning opportunities.
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